1st April 2021 Happy Tuesday Campaign concept for Boozt.com. The goal was to promote that Boozt is a department store, connected to the "Happy Shopping" brand identity. I was Marketing project lead and main Copywriter.
1st November 2020 The Christmas Story Seasonal concept for Boozt.com. The goal was to establish Boozt as the go-to destination for Christmas shopping. I was the Marketing Project Leader and main Copywriter.
1st January 2018 Re-activation Journey Automated email flow for Boozt.com. The journey is directed towards customers who have not opened their emails in a long time. I developed the concept and wrote copy.
1st September 2015 Sydskånska Nationen (Swedish) During 2015 and 2016, Sydskånska Nationen updated brand material and merchandise to create a stronger connection with the audience. I planned the content and wrote copy.